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|Optimizing Your Digital Marketing to Boost IEP Enrollment and Save Money|
Optimizing Your Digital Marketing to Boost IEP Enrollment and Save Money
Many have heard that thriving in times of change means implementing innovative Marketing strategies, but what does that mean? How much does that actually cost? Is it really possible to reach international students with a dwindling travel budget? How do we quantify marketing efforts like emails, likes and retweets?
At the end of the session, participants will be able to:
-understand the value of investing in a Marketing team and Digital Marketing efforts to meet your program’s enrollment goals.
-learn tips and tricks to boost IEP enrollment using innovative content, web optimization, email automation and your university’s resources.
-advocate for funding from their IEP and university stakeholders using data analysis and ROI reporting.
Presenter: Samantha Talavera, Global Launch, Arizona State University
Moderator: Engin Ayvaz, EnglishUSA Board of Directors
CLICK HERE to register