Mission Statement

To represent and support English language programs in the USA.

Vision

To be the recognized voice of English language programs in the USA.

Values

EnglishUSA encourages a collegial and cooperative spirit within the English language program industry and thereby creates an inclusive community through engagement and collaboration, based on integrity and excellence.

Strategic Plan (2021-24) 

Approved 9.29.2021

EnglishUSA’s Strategic Plan acknowledges the role the association plays throughout the pandemic as a leader and unifier during this transitional period.  We identified three areas of focus to lead our industry into the future:

• Solidify our position as the voice of English language programs.  We are increasing our advocacy efforts to safeguard the interests of our industry as an integral part of international education.
• Expand our scope of influence through enhanced strategic alliances at home and abroad.
• Incorporate a theme of collaborative competitiveness by supporting member programs while also fostering a spirit of entrepreneurship and innovation.

The 2021-24 strategic plan announces five priority areas focusing on goals of highly-functioning member organizations: programs, financial sustainability, marketing and outreach, governance, and administration.

Programs Goal: Create and offer current, impactful, and relevant programs and services that serve the needs of EnglishUSA’s diverse membership and maximize retention and engagement.

1. Offer regular programming and networking opportunities that match EnglishUSA’s current strengths, strategically support members’ diverse needs, and assist in attracting and diversifying membership.
2. Provide, define, and enhance up-to-date resources for all membership types and engagement categories


Financial Sustainability Goal: Engage in revenue-generating strategies that support operational expenses, foster additional strategic activities, and prepare the association to address unforeseen challenges and opportunities.

3. Diversify and/or incorporate new and/or improved revenue streams
4. Increase revenue from events 
5. Identify strategies to maximize operating expenses covered by membership dues


Marketing & Outreach Goal: Develop and implement activities that assist in member recruitment by initiating and participating in regular external activities and advocacy efforts to educate the national and international public and thus expand the reputation and influence of the association.
         
6. Increase EnglishUSA's brand recognition nationally and internationally  
7. Identify and implement recruitment strategies for each membership type 
8. Influence national policies and guidance related to international student enrollments and English language programming 
9. Develop strategic alliances to enhance EnglishUSA’s presence and ultimately, member resources and opportunities


Governance Goal: Build and maintain a strong, vibrant board and volunteer pool to guide and support EnglishUSA in accomplishing its mission.          

10. Develop opportunities for nurturing current and future board members
11. Implement revised  committee structure and update if needed to ensure efficacy in board and association operations
12. Incorporate a coordinated approach to volunteering opportunities for board and non-board members
13. Explore additional  options for board member composition


Administration Goal: Review, add and adjust policies and procedures that enable EnglishUSA to strengthen the organization’s infrastructure to best advantage of staff, board, and members.

14. Implement transition plan with new Central Office Senior Association and Assistant Managers, including incorporating AMC staff into EnglishUSA culture
15. Develop and streamline policies & procedures for organization, Board, and staff