TESOL: PAIS: Rebranding for Relevance: How English Language Programs Are Evolving
Register Here: https://my.tesol.org/events/271310
Event Details
Register Here
Join PAIS colleagues for an informal, discussion-based session on how English language programs, IEPs, short-term programs, credit and non-credit EAP programs, and related units are rethinking their identity to better reflect their value and respond to today’s needs.
The session will begin with a brief introduction to the topic, followed by small-group breakout discussions and a whole-group conversation. Participants will have ample time to share ideas, ask questions, and learn from colleagues facing similar challenges.
This conversation will explore how programs are strengthening their relevance on campus, building community connections, and communicating more effectively with students, partners, and stakeholders. Topics may include updating mission and messaging, revising websites and recruitment materials, communicating changes internally and externally, and considering program or structural changes that support a new identity. Because rebranding is more than a name change, we will also discuss how partnerships, student experience, and institutional alignment can help create meaningful and lasting impact.
Pricing:
Member Registration - Free
Non-member Registration - Free
About the presenters:
Cheryl Delk-Le Good has been active in international education for more than 30 years and has served as EnglishUSA’s Executive Director since 2015. Cheryl's leadership extends beyond her current role, having served on the boards of EnglishUSA and UCIEP, as well as the Commission on English Language Program Accreditation. Her expertise in International Enrollment Management has been recognized by NAFSA, culminating in the 2022 Award for Outstanding Contributions to the field. For 15 years, Cheryl led the Intensive English Program at Georgia State University as both director and faculty member. Her academic journey includes teaching positions at Western Michigan and Michigan State Universities, authoring two ESL textbooks, and conducting numerous program and curriculum reviews both nationally and internationally. Cheryl's educational background reflects her passion for languages and teaching. She holds a BA from Illinois Wesleyan University and dual MA degrees in French and TESOL from Michigan State University.
Ashley Micklos is the Director at the Wisconsin ESL Institute (WESLI), a small, private institution in Madison, Wisconsin. She holds a PhD in Applied Linguistics and has been teaching for over 15 years, both in the US and abroad. While at WESLI, Ashley transitioned into administrative roles, supervising staff and faculty, developing business opportunities and programming, and overseeing compliance and accreditation. She is passionate about promoting professional development, engagement, and ownership among staff and faculty. In her free time, she enjoys spending time with her toddler daughter, karaoke, hiking, and yoga.