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2026 Certified Trade Mission to Brazil: Call for Interest

 

EnglishUSA members are invited to express interest in participating in the 2026 Certified Trade Mission (CTM) to Brazil,a collaborative initiative with the U.S. Commercial Service (USCS), the promotional arm of the International Trade Administration (ITA), and EducationUSA. This mission is designed to foster connections with Brazilian education partners, promote English language programs, and gain valuable market insight across cities including Porto Alegre, Sao Paulo, Campinas, and San Jose dos Campos.

Dates and Cities

  • March 26, 2026: Porto Alegre

  • March 29, 2026: Campinas

  • March 31, 2026: Sao Paulo

  • April 1, 2026: San Jose dos Campos

  • April 2, 2026: Return to U.S.

Additional note: Some participants may be joining the full Brazilian roadshow with stops in Rio, Recife, Fortaleza, or Goiania prior to March 26.

Activity Overview for EnglishUSA Attendees

Kickoff Networking Dinner: Engage with fellow participants during a welcome group dinner in Porto Alegre to build professional relationships and set the stage for collaborative activities.

Partner Networking Breakfasts: Network with agents, business partners, and school counselors at dedicated breakfasts throughout the mission.  Meetings at tables provide opportunities for personalized business discussions and partnership development.

EducationUSA Student Fairs: EnglishUSA members will participate in EducationUSA-organized student fairs in the final two cities of the Brazilian Roadshow.  We will have an “EnglishUSA Village” at the student fairs where programs can promote short-term English, English for professionals programs/certificates, and online courses. 

School and Company Visits: Visits to local schools and companies to enhance understanding of the educational landscape and strengthen institutional ties. Meetings with consular officials and local partners are also planned.

Peer Discussions and Group Dinners: Opportunities for continued peer dialogue about program operations and best practices through organized dinners and informal gatherings.

Market Intelligence and Testimonials: Collect insights from local partners and participate in sharing success stories for promotional materials, helping elevate the visibility of participating EnglishUSA programs in Brazil.

Collaboration with ITA and EducationUSA

This Certified Trade Mission leverages the strengths of both ITA and EducationUSA to offer a diverse, integrated agenda for the U.S. English language program representatives. EducationUSA provides access to Brazilian students and professionals seeking English training, facilitates student fairs, and assists with on-the-ground logistics such as translation and local outreach. USCS coordinates business partner networking events, agent meetings, and provides market expertise.

By combining resources, the mission reduces travel expenses—only one internal flight is required—and integrates the roadshow with major student recruitment events. This structure enables programs to maximize their impact, engage with a wide range of stakeholders, and respond to the evolving market for short-term, professional, and certificate English programs. Collaboration ensures that school visits and fair activities are strategically matched to participating programs, and that registration and logistics are streamlined.

Together with EnglishUSA, ITA and EducationUSA will deliver a robust recruitment and networking itinerary, blending institutional outreach with practical market intelligence and relationship-building across Brazil. The event aims to accommodate a diverse group of participants and is designed to ensure broad access and impactful engagement.

EnglishUSA members interested in participating are invited to indicate their interest, helping the organizing team finalize logistics and tailor activities to member needs.

Tentative Costs

We are surveying our members and the industry on their interest level in this event.  Final costs are still being determined and will depend on the number of participants.  We hope to have a final amount in the next few weeks.  

The trade missions in What will be included: student fairs, networking events, 2-3 meals, and group bus transportation from Sao Paulo to Campina and San Jose dos Campos.  

What is not included: flights to Brazil and Porto Alegre - Sao Paolo (only internal flight!), hotel accommodations (group rate will be provided), most meals, transportation to/from airports (given the multiple flights available), translators at student events, additional colleagues representing the same program