2026 Certified Trade Mission to Brazil

EnglishUSA is coordinating the 2026 Certified Trade Mission (CTM) to Brazil, a collaborative initiative with the U.S. Commercial Service (USCS), the promotional arm of the International Trade Administration (ITA), and EducationUSA. 

This mission is designed to foster connections with Brazilian education partners, promote English language programs, and gain valuable market insight across cities including Porto Alegre, Sao Paulo, Campinas, and San Jose dos Campos.

Dates and Cities

• March 26, 2026: Porto Alegre
• March 29, 2026: Campinas
• March 31, 2026: São Paulo
• April 1, 2026: São José dos Campos
• April 2, 2026: Return to the U.S.

Activity Overview for EnglishUSA Members

· Kickoff Networking Dinner: Engage with fellow participants during a welcome group dinner in Porto Alegre to build professional relationships and set the stage for collaborative activities.

· Partner Networking Breakfasts: Network with agents, business partners, and school counselors at dedicated breakfasts throughout the mission, coordinated by ITA/USCS. Meetings at tables provide opportunities for personalized business discussions and partnership development.

· EducationUSA Student Fairs: EnglishUSA members will participate in EducationUSA-organized student fairs, including an “EnglishUSA Village” where programs can promote short-term English, English for professionals, certificates, and online courses. There will be seminars, meet-and-greet sessions with students and professionals, and organized mini-fairs with translation support facilitated by EducationUSA.

· School and Company Visits: Optional visits to local schools and companies to enhance understanding of the educational landscape and strengthen institutional ties. Meetings with consular officials and local partners are also planned.

· Peer Discussions and Group Dinners: Opportunities for continued peer dialogue about program operations and best practices through organized dinners and informal gatherings.

· Market Intelligence and Testimonials: Collect insights from local partners and participate in sharing success stories for promotional materials, helping elevate the visibility of participating EnglishUSA programs in Brazil.

Collaboration with EducationUSA and USCS ITA

This Certified Trade Mission leverages the strengths of both EducationUSA and USCS ITA to offer a diverse, integrated agenda for U.S. English language program representatives. EducationUSA provides access to Brazilian students and professionals seeking English training, facilitates student fairs, and assists with on-the-ground logistics such as translation and local outreach. USCS ITA coordinates business partner networking events, agent meetings, and provides market expertise.

By combining resources, the mission reduces travel expenses—only one internal flight is required—and integrates the roadshow with major student recruitment events. This structure enables programs to maximize their impact, engage with a wide range of stakeholders, and respond to the evolving market for short-term, professional, and certificate English programs. Collaboration ensures that school visits and fair activities are strategically matched to participating programs, and that registration and logistics are streamlined.

Together, EnglishUSA, EducationUSA, and USCS ITA deliver a robust recruitment and networking itinerary, blending institutional outreach with practical market intelligence and relationship-building across Brazil. The event aims to accommodate a diverse group of participants and is designed to be flexible regarding attendee numbers and format to ensure broad access and impactful engagement.

Registration & Payment

• If you are an EnglishUSA member, sign into your program or individual profile to register for the event (with the member discount). 
• Submit a non-refundable deposit of $500 by December 12, 2025.
• Deposits must be submitted online to receive a time/date stamp. Priority will be given on a first come, first served basis with current EnglishUSA members given priority over non-member programs.  Credit cards are the only immediate form of payment to guarantee a slot; however, all registrations are time-stamped.
• The remaining full payment is due on January 16, 2026.  

Summary of Costs

• $1000 + 17% IIE service fee (per city, minimum required = Porto Alegre and São Paolo)
• $2300 - EnglishUSA Members
• $3200 - Non-members
• $700 - Additional colleague

Payment to EnglishUSA:

• Deposit Due: December 17, 2025
• Deposit Amount: $500
• Additional Colleague: $700
• Final Payment: $1,800 due on January 16, 2025 (for a total of $2,300 for the EnglishUSA Trade Mission)
• Non-member programs: Deposit ($500), Additional Colleague ($700), Final Payment ($2700)

Payment to EducationUSA:

At minimum, to participate in the EnglishUSA Trade Mission, you must register for the EducationUSA student fairs in Porto Alegre and São Paulo (USD $1,000 per city + plus an additional IIE 17% service fee), although you are welcome to register for the additional cities on the circuit. 

Refund and Substitution Policy

• Deposits are non-refundable.

• If full payment is not received by January 16, 2026, the program will be withdrawn from the Trade Mission.

• Payments made after January 16 are non-refundable.

• In the event of an emergency, programs may substitute another member of their staff to participate in place of the original registrant.

• EnglishUSA is not responsible for any payments submitted to EducationUSA/IIE.