2026 Trade Mission to Brazil

Info-session recording (12/8/2025) here. 

EnglishUSA is coordinating the 2026 Trade Mission to Brazil, a collaborative initiative with the U.S. Commercial Service (USCS), the promotional arm of the International Trade Administration (ITA), and EducationUSA. 

This mission is designed to foster connections with Brazilian education partners, promote English language programs, and gain valuable market insight across cities including Porto Alegre, São Paulo, Campinas, and San Jose dos Campos.

Application* and payment, click here.

*Please note that the application process requires detailed information about your program that will be reviewed by the U.S. Commercial Service.  

Dates and Cities

Tentative Agenda (coordinated U.S. Commercial Service activities and EducationUSA Student Fairs)

• Thursday, March 26: Arrive in Porto Alegre / Group dinner with EnglishUSA attendees and Consular General
• Friday, March 27: School Visits / Guidance Counselor Meetings / Networking Reception & B2B Meetings with Agents & Partners
• Saturday, March 28: Porto Alegre EducationUSA Student Fair
• Sunday, March 29: Travel to Campinas (flight) / Group Dinner
• Monday, March 30: Agent/Partner Networking Breakfast / B2B Meetings with Agents & Partners
• / Visit to EducationUSA office / Ground Transportation to São Paulo
• Tuesday, March 31: Lunch Meeting with Consular Affairs Officials / EduCollab (Guidance Counselor Meetings) / EducationUSA Student Fair
• Wednesday, April 1: Group travel to São José dos Campos /
• Agent/Partner Networking Breakfast / B2B Meetings with Agents & Partners / Visit to Company  
• Thursday, April 2: Return to the U.S.

**While the EducationUSA student fairs across Brazil are à la carte, EnglishUSA trade mission is a packaged event with coordinated activities across 4 cities; full registration is required, in addition to the fees to EducationUSA for Porto Alegre and São Paulo student fairs

Activity Overview for EnglishUSA Members

· Kickoff Networking Dinner: Engage with fellow participants during a welcome group dinner in Porto Alegre to build professional relationships and set the stage for collaborative activities.

· Partner Networking Breakfasts: Network with agents, business partners, and school counselors at dedicated breakfasts throughout the mission, coordinated by ITA/USCS. Meetings at tables provide opportunities for personalized business discussions and partnership development.

· EducationUSA Student Fairs: EnglishUSA members will participate in EducationUSA-organized student fairs, including an “EnglishUSA Village” where programs can promote short-term English, English for professionals, certificates, and online courses. There will be seminars, meet-and-greet sessions with students and professionals, and organized mini-fairs with translation support facilitated by EducationUSA.

· Agent/Office Visits:  Meetings with consular officials and local partners are also planned.

· Peer Discussions and Group Dinners: Opportunities for continued peer dialogue about program operations and best practices through organized dinners and informal gatherings.

· Market Intelligence and Testimonials: Collect insights from local partners and participate in sharing success stories for promotional materials, helping elevate the visibility of participating EnglishUSA programs in Brazil.

Collaboration with ITA and EducationUSA

This Mission is made possible through the Market Development Cooperator Program, the U.S. government’s most effective federal assistance program, managed by ITA. This mission leverages the strengths of ITA’s trade promotion arm, the U.S. Commercial Service, and EducationUSA to offer a diverse, integrated agenda for U.S. English language program representatives. The U.S. Commercial Service identifies potential business partners, organizes networking events and agent meetings, and provides market intelligence. EducationUSA provides access to Brazilian students seeking English language training, and facilitates student fairs. Each agency will assist with on-the-ground logistics such as translation and local outreach.

By combining resources, the mission reduces travel expenses—only one internal flight is required—and integrates the roadshow with major student recruitment events. This structure enables programs to maximize their impact, engage with a wide range of stakeholders, and respond to the evolving market for short-term, professional, and certificate English programs. Collaboration ensures that school visits and fair activities are strategically matched to participating programs, and that registration and logistics are streamlined.

Together, EnglishUSA, ITA and EducationUSA deliver a robust recruitment and networking itinerary, blending institutional outreach with practical market intelligence and relationship-building across Brazil. The event aims to accommodate a diverse group of participants and is designed to be flexible regarding attendee numbers and format to ensure broad access and impactful engagement.

Registration & Payment: Click Here to Register

• If you are an EnglishUSA member, sign into your program or individual profile to register for the event (with the member discount).  
• Submit a non-refundable deposit of $500 by December 17, 2025.
• Deposits must be submitted online to receive a time/date stamp. Priority will be given on a first come, first served basis with current EnglishUSA members given priority over non-member programs.  Credit cards are the only immediate form of payment to guarantee a slot; however, all registrations are time-stamped.
• The remaining full payment is due on January 16, 2026.  

Summary of Costs

• $1000 + 17% IIE service fee* (per city, minimum required = Porto Alegre and São Paolo)
• $2450 - EnglishUSA Members (full commitment to all 4 cities required)
• $3200 - Non-members
• $500 - Additional colleague

*Be sure to pre-register for minimum Porto Alegre and Sao Paolo on the EducationUSA link.

Payment to EnglishUSA:

• Deposit Due: December 17, 2025
• Deposit Amount: $500
• Additional Colleague: $500
• Final Payment: $1,950 due on January 16, 2025 (for a total of $2,450 for the EnglishUSA Trade Mission)
• Non-member programs: Deposit ($500), Additional Colleague ($500), Final Payment ($2700)

Payment to EducationUSA:

At minimum, to participate in the EnglishUSA Trade Mission, you must register for the EducationUSA student fairs in Porto Alegre and São Paulo (USD $1,000 per city + plus an additional IIE 17% service fee), although you are welcome to register for the additional cities on the circuit. 

Refund and Substitution Policy

• Deposits are non-refundable.

• If full payment is not received by January 16, 2026, the program will be withdrawn from the Trade Mission.

• Payments made after January 16 are non-refundable.

• In the event of an emergency, programs may substitute another member of their staff to participate in place of the original registrant.

• EnglishUSA is not responsible for any payments submitted to EducationUSA/IIE.

Eligibility Requirements 

NOTE: Applicants/attendees will need to attest to a product/service affirmation on the application page. Click here to review the full document.

U.S. Commercial Service / International Trade Administration Eligibility for English Language Providers

I certify that I or my English language program meets one of the following criteria:
(a) is a U.S. citizen;
(b) is a corporation, partnership, or association established under U.S. or state law; or
(c) is a foreign entity that is more than 95% owned by persons or entities described in (a) or (b).

I further certify that the program exports, or seeks to export, services produced in the United States—such as student enrollments or institutional partnerships—and that these services contain at least 51% U.S. content.

I understand that this certification is required for participation in MDCP-supported activities and that knowingly providing false information may result in removal from the project. Information submitted to the International Trade Administration (ITA) will be used solely for internal purposes.

EducationUSA Eligibility for Non-Campus, Multi-site, and Multi-national English Language Providers

Private, independent, multi-site, and multi-national English language providers must meet EducationUSA’s participation requirements for the Porto Alegre and São Paulo student fairs. These programs must register on the Fair Portal as an Authorized Agent or Consortia Representative from one of their U.S. higher education partners (college, university, or community college). They must share confirmation from the institution that they are an authorized representative, and they must also attest that all outreach and promotional activities during EducationUSA events will focus exclusively on EnglishUSA U.S.-based programs.